2017 The Year of the Makeup Dupe?

(Bad Habit Beauty's dupe of the Natasha Denona palettes)

Dupe is a term used for the word duplicate. Typically in the makeup community we discuss dupes when a makeup item is similar to another and the dupe is usually cheaper in price than the original. Dupes are a budget beauty buyer's dream solely because you can get some of the higher end products for less. There is always some level of wariness to dupes because sometimes the ingredients can vary in a dupe from the original or the quality isn't quite up to par.

Last year Bad Habit Beauty proved that a good dupe doesn't mean bargaining between quality and safe ingredients. The makeup brand has done dupes of Natasha Denona and the Naked palettes. Bad Habit Beauty is its own brand with an established name, packaging, website and way to handle their business, but their choice in color for their palettes has raised a few eyebrows. Technically a makeup brand can own a specific name but they don't own a color.  

Makeup giants like Urban Decay and Anastasia Beverly Hills haven't shared any distaste for the dupes, in fact it seems they haven't even batted an eye. It makes you wonder if dupes actually harm a brand or help promote the brand in question. The makeup dupe grows in popularity solely because of its commonalities with the original. Everyone always associates the dupe with the original makeup item in question, so those who would like to purchase the more notable item will be reminded of the original if they run into the copy. 

What do you guys think of makeup dupes are they problematic or a budget friendly blessing?




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